CLIENT: ASU Thesis Project

ROLE: Designer

(GRAPHIC + DEV)

CLIENT:
ASU Thesis Project

ROLE: Designer
(GRAPHIC + DEV)

Homelessness is something people encounter every day of their lives but continue to ignore. Every person is easily one or two mistakes away from this issue but still choose not to face the problem. I dedicated 2016 to use my design skills to come up with a solution that can help people on the streets, as well as change public opinion.

 My solution was Hope for Homeless.

Homelessness is something people encounter every day of their lives but continue to look away from. Every person is easily one or two mistakes from this issue but still choose not to face the problem. I dedicated this past year to use my design skills to come up with a solution that can help people on the streets as well as change public opinion.

 My solution was Hope for Homeless.

Homelessness is something people encounter every day of their lives but continue to look away from. Every person is easily one or two mistakes from this issue but still choose not to face the problem. I dedicated this past year to use my design skills to come up with a solution that can help people on the streets as well as change public opinion.

 My solution was Hope for Homeless.

Homelessness is something people encounter every day of their lives but continue to look away from. Every person is easily one or two mistakes from this issue but still choose not to face the problem. I dedicated this past year to use my design skills to come up with a solution that can help people on the streets as well as change public opinion.

 My solution was Hope for Homeless.

Homelessness is something people encounter every day of their lives but continue to look away from. Every person is easily one or two mistakes from this issue but still choose not to face the problem. I dedicated this past year to use my design skills to come up with a solution that can help people on the streets as well as change public opinion.

 My solution was Hope for Homeless.

angel-top

USER FOCUSED

This project has two target audiences: homeless people on the streets and the public. It was designed with every device, mental state, and life situation in mind. Most homeless people access the internet threw phones, thus the website had to be designed mobile-first with the lowest impact on data plans.

full-width-1

STORIES

First-hand stories from people who have experienced homelessness leave the strongest impact on both audiences. People without homes can read stories of people similar to them and what they did – or didn't do – to get help. Their stories show the public a wider range of causes and issues surrounding homelessness, as well as a way to eliminate the negative stigma they face.

responsive-3
hand-outs

DELIVERY

Mobile phones are a common way of accessing the internet for the homeless, yet most don't use social media. With this in mind, the campaign went with a grassroots approach. Items like water bottles and notebooks, which provide temporary support, were handed out at shelters and on the streets with a quote and a link to the website attached. From there, they can access the website and find the hope and support they need.

full-width-1-3

NEXT STEPS

The stories provide hope, guidance, and emotional support for people in need. Once they decide to reach out for help, our website provides them with a resource page that includes a wide range of services and hotlines. The website also provides a place for people to share their stories and a page showing the public how to get involved.

PROMO VIDEO

full-width-3

Selected Works

747 Warehouse St.Brand Activation

Harden Vol. 4Brand Campaign

Skate Copa CourtBrand Design / Activation

Something In The WaterBrand Activation

FACTORY 55Brand Activation

Hope For HomelessBrand / Digital Design