747 Warehouse St.

CLIENT: adidas Brand Design

AGENCY: Kamp Grizzly

ROLE: Senior Designer

(GRAPHIC + SPATIAL)

CLIENT: adidas

AGENCY: Kamp Grizzly

ROLE: Senior Designer

(GRAPHIC + SPATIAL)

CLIENT: adidas

AGENCY: Kamp Grizzly

ROLE: Senior Designer

(GRAPHIC + SPATIAL)

adidas came to Kamp Grizzly to dominate NBA All-Star Weekend 2018 in Los Angeles California. 747 Warehouse St. was a two-day all-immersive festival focused on the intersection of sport and culture. Featuring live music, guided tour warehouse experience, two lots full of activations, basketball courts, exclusive product drops, and customization.

My role was to help concept and execute everything from promotion and hype to apparel, spatial design, and animations.

adidas came to Kamp Grizzly to dominate NBA All-Star Weekend 2018 in Los Angeles California. 747 Warehouse St. was a two-day all-immersive festival focused on the intersections of sport and culture. Featuring live music, immersive warehouse experience, and two lots full of activations, basketball courts, exclusive product drops, chill zones, and customization. My role was to help concept and execute everything from promotion and hype to apparel, spatial design, animation and whatever else got thrown my way.

COMS + PROMO

Promo for adidas social channels, influencers, athletes and performers.

adidas.com/us/747warehousest

COMS + PROMO

Promo for adidas social channels, influencers, and performers.

adidas.com/us/747warehousest

COMS + PROMO

Promo for adidas social channels, influencers, and performers.

adidas.com/us/747warehousest

COMS + PROMO

Promo for adidas social channels,
influencers, and performers.

adidas.com/us/747warehousest

FESTIVAL LAYOUT

The event space was divided into three sections with a festival approach to the layout. Each zone had a mixture of scheduled and an always-on programming to keep the energy levels high and consumers engaged.

LOT ONE

The HU Court designed for Pharrell was the central feature of the first lot. This zone included container installations, Sound Labs integration, and Food + Bev.

LOT TWO

The second lot featured the main festival stage, 360 dunk cam, product installations, and several customization opportunities for an always-on consumer experience.

THE WAREHOUSE

The Warehouse was a fully immersive guided tour through a factory of creativity showcasing exclusive products and brand stories with endless photo ops.

HU COURT

The Pharrell HU Court was the focal point of the first lot. Drawing inspiration from his ethos and his new BYW x HU colorway. This adaptable space brought authenticity and hype to the overall atmosphere. I was responsible for the build and design of the court and bleacher system as well as the custom jersey designs.

COURT DESIGN

DESIGNED CUSTOM JERSEY FOR SNOOP DOGG AND 2 CHAINZ CELEB EAST VS. WEST GAME

THE WAREHOUSE

I provided design support both spatially and graphically for seven unique rooms that were built out to share the factory story from the test center to the showroom. Each specifically designed to tell a brand story like never before with a fully shareable experience.

EACH ROOM WAS DESIGNED
TO HIGHLIGHT A SPECIFIC ATHLETE,
PRODUCT, OR COLLABORATION.

ROOM BUILDS AND GRAPHICS WERE DESIGNED TO BE PHOTOGRAPHED, EXPLORED, INFORM, AND TO CREATE A LASTING EXPERIENCE.

LOT
ACTIVATIONS

Keeping the energy up for the two days, the lots were full of photo moments, pop-ups, interactive experiences, and constant live music. I got to work on a wide range of these moments from the graphics on the main stage to the structural build of key zones.