CLIENT: adidas Brand Design

AGENCY: Kamp Grizzly

ROLE: Senior Designer

(GRAPHIC + SPATIAL)

CLIENT: adidas

AGENCY: Kamp Grizzly

ROLE: Senior Designer

(GRAPHIC + SPATIAL)

CLIENT: adidas

AGENCY: Kamp Grizzly

ROLE: Senior Designer

(GRAPHIC + SPATIAL)

adidas came to Kamp Grizzly to dominate NBA All-Star Weekend 2018 in Los Angeles California. 747 Warehouse St. was a two-day all-immersive festival focused on the intersection of sport and culture. Featuring live music, guided tour warehouse experience, two lots full of activations, basketball courts, exclusive product drops, and customization.

My role was to help concept and execute everything from promotion and hype to apparel, spatial design, and animations.

adidas came to Kamp Grizzly to dominate NBA All-Star Weekend 2018 in Los Angeles California. 747 Warehouse St. was a two-day all-immersive festival focused on the intersections of sport and culture. Featuring live music, immersive warehouse experience, and two lots full of activations, basketball courts, exclusive product drops, chill zones, and customization. My role was to help concept and execute everything from promotion and hype to apparel, spatial design, animation and whatever else got thrown my way.

adidas came to Kamp Grizzly to dominate NBA All-Star Weekend 2018 in Los Angeles California. 747 Warehouse St. was a two-day all-immersive festival focused on the intersections of sport and culture. Featuring live music, immersive warehouse experience, and two lots full of activations, basketball courts, exclusive product drops, chill zones, and customization. My role was to help concept and execute everything from promotion and hype to apparel, spatial design, animation and whatever else got thrown my way.

adidas came to Kamp Grizzly to dominate NBA All-Star Weekend 2018 in Los Angeles California. 747 Warehouse St. was a two-day all-immersive festival focused on the intersections of sport and culture. Featuring live music, immersive warehouse experience, and two lots full of activations, basketball courts, exclusive product drops, chill zones, and customization. My role was to help concept and execute everything from promotion and hype to apparel, spatial design, animation and whatever else got thrown my way.

COMS + PROMO

Promo for adidas social channels, influencers, athletes and performers.

adidas.com/us/747warehousest

COMS + PROMO

Promo for adidas social channels, influencers, and performers.

adidas.com/us/747warehousest

COMS + PROMO

Promo for adidas social channels, influencers, and performers.

adidas.com/us/747warehousest

COMS + PROMO

Promo for adidas social channels,
influencers, and performers.

adidas.com/us/747warehousest

FESTIVAL LAYOUT

The event space was divided into three sections with a festival approach to the layout. Each zone had a mixture of scheduled and an always-on programming to keep the energy levels high and consumers engaged.

Comp 1_1

LOT ONE

The HU Court designed for Pharrell was the central feature of the first lot. This zone included container installations, Sound Labs integration, and Food + Bev.

747-ThreeUp-2

LOT TWO

The second lot featured the main festival stage, 360 dunk cam, product installations, and several customization opportunities for an always-on consumer experience.

747-ThreeUp-1

THE WAREHOUSE

The Warehouse was a fully immersive guided tour through a factory of creativity showcasing exclusive products and brand stories with endless photo ops.

HU COURT 

DWQxGiHVMAAmMOF

The Pharrell HU Court was the focal point of the first lot. Drawing inspiration from his ethos and his new BYW x HU colorway. This adaptable space brought authenticity and hype to the overall atmosphere. I was responsible for the build and design of the court and bleacher system as well as the custom jersey designs.  

The Pharrell HU Court was the focal point of the first lot. Drawing inspiration from his ethos and his new BYW x HU colorway. This adaptable space brought authenticity and hype to the overall atmosphere. I was responsible for the build and design of the court and bleacher system as well as the custom jersey designs.  

emptyCourtShots

COURT DESIGN

Horizontal-Grid
KG-612
Comp-1_FInal-b
KG-8097
KG-0357
-7-HU Court

DESIGNED CUSTOM JERSEY FOR SNOOP DOGG AND 2 CHAINZ CELEB EAST VS. WEST GAME

-5-HU Court
SnoopShot-2
-3-HU Court
SnoopTrophy
Jersey-Design

THE WAREHOUSE

I provided design support both spatially and graphically for seven unique rooms that were built out to share the factory story from the test center to the showroom. Each specifically designed to tell a brand story like never before with a fully shareable experience.

I provided design support both spatially and graphically for seven unique rooms that were built out to share the factory story from the test center to the showroom. Each specifically designed to tell a brand story like never before with a fully shareable experience.

MainTalkingPoint

EACH ROOM WAS DESIGNED
TO HIGHLIGHT A SPECIFIC ATHLETE,
PRODUCT, OR COLLABORATION.

HardenMask
KG-2752-HU Court
KG_6K9A3570-HU Court
KG_6K9A3562-HU Court
KiraCam

ROOM BUILDS AND GRAPHICS WERE DESIGNED TO BE PHOTOGRAPHED, EXPLORED, INFORM, AND TO CREATE A LASTING EXPERIENCE.

JUMPtest
KG-559-HU Court
KG_6K9A4041-HU Court
KG_6K9A3678-HU Court
KG-3684-HU Court
747-Overview-3b

LOT
ACTIVATIONS

LOT
ACTIVATIONS

Keeping the energy up for the two days, the lots were full of photo moments, pop-ups, interactive experiences, and constant live music. I got to work on a wide range of these moments from the graphics on the main stage to the structural build of key zones.

Keeping the energy up for the two days, the lots were full of photo moments, pop-ups, interactive experiences, and constant live music. I got to work on a wide range of these moments from the graphics on the main stage to the structural build of key zones.

LotActivations-MainTalkingPoint

THE MAIN STAGE

KG-623
KG_474A6376
KG_474A2991
PUSHA-BIG
KG_DSC_9745

360 DUNK CAM

Freddy
KG_474A1702
DJI_0398

ALEXANDER WANG
VIP AREA / POP-UP

adicon_Want-ProteinBottle-2018-01-18-15210900000
KG_6K9A3803-HU Court
KG_WangCourt-71-HU Court
UZI
KG-620-HU Court

Selected Works

747 Warehouse St.Brand Activation

Harden Vol. 4Brand Campaign

Skate Copa CourtBrand Design / Activation

Something In The WaterBrand Activation

FACTORY 55Brand Activation

Hope For HomelessBrand / Digital Design