CLIENT: adidas Originals
AGENCY: Kamp Grizzly
ROLE: Art Director / Design
Pharrell Williams gives back to his hometown of Virginia Beach with SOMETHING IN THE WATER— a 3-day festival full of the biggest brands, artists, and musicians.
adidas Originals showed up to the festival with programming that provides access and knowledge to attendees through a series of on-the-ground experiences for the creator.
Pharrell Williams gives back to his hometown of Virginia Beach with SOMETHING IN THE WATER— a 3-day festival full of the biggest brands, artists, and musicians.
adidas showed up to the festival with programming that provides access and knowledge to attendees through a series of on-the-ground experiences for the creator.
Pharrell Williams gives back to his hometown of Virginia Beach with SOMETHING IN THE WATER— a 3-day festival full of the biggest brands, artists, and musicians.
adidas showed up to the festival with programming that provides access and knowledge to attendees through a series of on-the-ground experiences for the creator.
Pharrell Williams gives back to his hometown of Virginia Beach with SOMETHING IN THE WATER— a 3-day festival full of the biggest brands, artists, and musicians.
adidas showed up to the festival with programming that provides access and knowledge to attendees through a series of on-the-ground experiences for the creator.
WHAT WENT DOWN?
ART DIRECTION
ART DIRECTION
ART DIRECTION
adidas Orignals and Pharrell wanted to bring the HU Court from 747 Warehouse St. to the beach. Using the geometric patterns as the starting point, the visual direction brought in colors and cues from the overarching festival and Virginia Beach's individuality.
adidas Orignals and Pharrell wanted to bring the HU Court from 747 Warehouse St. to the beach. Using the geometric patterns as the starting point, the visual direction brought in colors and cues from the overarching festival and Virginia Beach's individuality.
HU COURT
The Pharrell HU Court was relocated to the beach with a SITW colorway. Placed in the center of the beachfront festival, the court became a beacon for guests, news coverage, and celebrities.
The Pharrell HU Court was relocated to the beach with a SITW colorway. Placed in the center of the beachfront festival, the court became a beacon for guests, news coverage, and celebrities.
#TLKS PANEL
#TLKS
A curated TLKS panel of creators that grew up Virginia Beach discussing what VB means to them and the journey they took to get to where they are now.
A curated TLKS panel of creators that grew up Virginia Beach discussing what VB means to them and the journey they took to get to where they are now.
COVERAGE
CREATOR
PARK
CREATOR PARK
The Creator Park was a plaza adjacent to the HU Court which held a JaQuel Knight Dance Showdown 2019, footwear customization, a pledge wall, and a safe space for festival-goers.
The Creator Park was a plaza adjacent to the HU Court which held a JaQuel Knight Dance Showdown 2019, footwear customization, a pledge wall, and a safe space for festival-goers.
ACCESS
PROGRAM
ACCESS PROGRAM
Virginia Beach high school students were invited into the space before it opened to sit down with adidas designers and surprise guests to talk about the industry.
Virginia Beach high school students were invited into the space before it opened to sit down with adidas designers and surprise guests to talk about the industry.
VIRGINIA BEACH PLEDGE WALL
JAQUEL KNIGHT'S DANCE SHOWDOWN
JAQUELL KNIGHTS
DANCE SHOWDOWN
Local Virginia dance crews came to battle it out for a chance to receive a custom jacket and dance on stage with Pharell. JaQuel brought guest judge Mette Towley to hype the crowd.
Local Virginia dance crews came to battle it out for a chance to receive a custom jacket and dance on stage with Pharell. JaQuel brought guest judge Mette Towley to hype the crowd.
CUSTOMIZATION STATION
Selected Works
Air Max Sp23Brand Campaign
Selected ForBrand Campaign
747 Warehouse St.Brand Activation
Harden Vol. 4Brand Campaign
This Is A ZineExperience Design
Skate Copa CourtBrand Design / Activation
Something In The WaterBrand Activation
FACTORY 55Brand Activation
Contact
Phone: 928.814.9973
Email: jeberhard.design@gmail.com
Linked In: Josh Eberhard
Social: @josh_eberhard