CLIENT: adidas Originals

AGENCY: Kamp Grizzly

ROLE: Art Director / Design

Pharrell Williams gives back to his hometown of Virginia Beach with SOMETHING IN THE WATER— a 3-day festival full of the biggest brands, artists, and musicians.

adidas Originals showed up to the festival with programming that provides access and knowledge to attendees through a series of on-the-ground experiences for the creator.

Pharrell Williams gives back to his hometown of Virginia Beach with SOMETHING IN THE WATER— a 3-day festival full of the biggest brands, artists, and musicians.

adidas showed up to the festival with programming that provides access and knowledge to attendees through a series of on-the-ground experiences for the creator.

Pharrell Williams gives back to his hometown of Virginia Beach with SOMETHING IN THE WATER— a 3-day festival full of the biggest brands, artists, and musicians.

adidas showed up to the festival with programming that provides access and knowledge to attendees through a series of on-the-ground experiences for the creator.

Pharrell Williams gives back to his hometown of Virginia Beach with SOMETHING IN THE WATER— a 3-day festival full of the biggest brands, artists, and musicians.

adidas showed up to the festival with programming that provides access and knowledge to attendees through a series of on-the-ground experiences for the creator.

WHAT WENT DOWN?

ART DIRECTION

ART DIRECTION

ART DIRECTION

adidas Orignals and Pharrell wanted to bring the HU Court from 747 Warehouse St. to the beach. Using the geometric patterns as the starting point, the visual direction brought in colors and cues from the overarching festival and Virginia Beach's individuality.

adidas Orignals and Pharrell wanted to bring the HU Court from 747 Warehouse St. to the beach. Using the geometric patterns as the starting point, the visual direction brought in colors and cues from the overarching festival and Virginia Beach's individuality.

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HU COURT

The Pharrell HU Court was relocated to the beach with a SITW colorway. Placed in the center of the beachfront festival, the court became a beacon for guests, news coverage, and celebrities.

The Pharrell HU Court was relocated to the beach with a SITW colorway. Placed in the center of the beachfront festival, the court became a beacon for guests, news coverage, and celebrities.

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#TLKS PANEL

#TLKS

A curated TLKS panel of creators that grew up Virginia Beach discussing what VB means to them and the journey they took to get to where they are now.

A curated TLKS panel of creators that grew up Virginia Beach discussing what VB means to them and the journey they took to get to where they are now.

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COVERAGE

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CREATOR
PARK 

CREATOR PARK 

The Creator Park was a plaza adjacent to the HU Court which held a JaQuel Knight Dance Showdown 2019, footwear customization, a pledge wall, and a safe space for festival-goers.

The Creator Park was a plaza adjacent to the HU Court which held a JaQuel Knight Dance Showdown 2019, footwear customization, a pledge wall, and a safe space for festival-goers.

Interstisial

ACCESS
PROGRAM

ACCESS PROGRAM

Virginia Beach high school students were invited into the space before it opened to sit down with adidas designers and surprise guests to talk about the industry.

Virginia Beach high school students were invited into the space before it opened to sit down with adidas designers and surprise guests to talk about the industry.

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VIRGINIA BEACH PLEDGE WALL

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JAQUEL KNIGHT'S DANCE SHOWDOWN

JAQUELL KNIGHTS
DANCE SHOWDOWN

Local Virginia dance crews came to battle it out for a chance to receive a custom jacket and dance on stage with Pharell. JaQuel brought guest judge Mette Towley to hype the crowd. 

Local Virginia dance crews came to battle it out for a chance to receive a custom jacket and dance on stage with Pharell. JaQuel brought guest judge Mette Towley to hype the crowd. 

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CUSTOMIZATION STATION

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Selected Works

747 Warehouse St.Brand Activation

Harden Vol. 4Brand Campaign

Skate Copa CourtBrand Design / Activation

Something In The WaterBrand Activation

FACTORY 55Brand Activation

Hope For HomelessBrand / Digital Design