CLIENT: adidas Hoops

AGENCY: Kamp Grizzly

ROLE: Art Director / Design

CLIENT: adidas Hoops

AGENCY: Kamp Grizzly

ROLE: 

Art Director / Design

James Harden is different. He bridges the gap between basketball and fashion. For the launch of the Harden Vol. 4, we wanted to show his explosive style on and off the court. This launch was the first campaign in the larger adidas Basketball initiative "Free to Create."

James Harden is different. He lives between the intersection of sport and culture. For the launch of the Harden Vol. 4, we wanted to show his explosive style on and off the court. This launch was the first campaign in the larger adidas Basketball ethos "Free to Create."

James Harden is different. He lives between the intersection of sport and culture. For the launch of the Harden Vol. 4, we wanted to show his explosive style on and off the court. This launch was the first campaign in the larger adidas Basketball ethos "Free to Create."

BRAND FILM

Harden Vol. 4 launched with a brand film directed by Nicolas Woytuk. For continuity, the film goes hand and hand with the 2D art direction sharing locations, stylings, and the tone to seamlessly highlight the duality of the man behind the beard.

FOUR LOOKS

HERO - BARBERSHOP

PINK LEMONADE

CANDY PAINT

COOKIES & CREAM

CREATIVE APPROACH

The ask from adidas Basketball was to create a global toolkit that could span continents and languages while hitting both sneakerheads and authentic basketball fans. Collaborating with Co-Art Director Britney Hagen, we set up a flexible grid system and provided a range of images that can be interchanged for the desired market.

The ask from adidas Basketball was to create a global toolkit that could span continents and languages while hitting both sneakerheads and authentic basketball fans. Collaborating with Co-Art Director Britney Hagen, we set up a flexible grid system and provided a range of images that can be interchanged for the desired market.

Elements-

KEY LAYOUTS

HardenVol4_Digital_Barbershop_Hero_Vertical_Alt_2
HardenVol4_Digital_Barbershop_Hero_V-2
HardenVol4_Digital_Barbershop_Hero_EXT_H
HardenVol4_Digital_Barbershop_Hero_H
HardenVol4_Digital_Barbershop_Hero_SQ
Barbershop-Imagery

ROLLOUT

The rollout was launched on social leveraging, adidas Hoops, DTC & CTC partners, as well as Harden's social account. Digital ads, billboards, wild postings, and retail displays took over flooding consumers with unique imagery tailored to the medium and consumer.

The rollout was launched on social leveraging, adidas Hoops, DTC & CTC partners, as well as Harden's social account. Digital ads, billboards, wild postings, and retail displays took over flooding consumers with unique imagery tailored to the medium and consumer.

DIGITAL EXTENSIONS

OUT OF HOME

OOH-4
OOH-3
OOH-1
OOH-5

RETAIL

5thAve-FrontWindows_080719
adidas_Stadium_FootwearWall_080719
adidas_Stadium_FootwearWall_080719-c

Selected Works

747 Warehouse St.Brand Activation

Harden Vol. 4Brand Campaign

Skate Copa CourtBrand Design / Activation

Something In The WaterBrand Activation

FACTORY 55Brand Activation

Hope For HomelessBrand / Digital Design