CLIENT: adidas Hoops
AGENCY: Kamp Grizzly
ROLE: Art Director / Design
CLIENT: adidas Hoops
AGENCY: Kamp Grizzly
ROLE:
Art Director / Design
James Harden is different. He bridges the gap between basketball and fashion. For the launch of the Harden Vol. 4, we wanted to show his explosive style on and off the court. This launch was the first campaign in the larger adidas Basketball initiative "Free to Create."
James Harden is different. He lives between the intersection of sport and culture. For the launch of the Harden Vol. 4, we wanted to show his explosive style on and off the court. This launch was the first campaign in the larger adidas Basketball ethos "Free to Create."
James Harden is different. He lives between the intersection of sport and culture. For the launch of the Harden Vol. 4, we wanted to show his explosive style on and off the court. This launch was the first campaign in the larger adidas Basketball ethos "Free to Create."
BRAND FILM
Harden Vol. 4 launched with a brand film directed by Nicolas Woytuk. For continuity, the film goes hand and hand with the 2D art direction sharing locations, stylings, and the tone to seamlessly highlight the duality of the man behind the beard.
FOUR LOOKS
HERO - BARBERSHOP
PINK LEMONADE
CANDY PAINT
COOKIES & CREAM
CREATIVE APPROACH
The ask from adidas Basketball was to create a global toolkit that could span continents and languages while hitting both sneakerheads and authentic basketball fans. Collaborating with Co-Art Director Britney Hagen, we set up a flexible grid system and provided a range of images that can be interchanged for the desired market.
The ask from adidas Basketball was to create a global toolkit that could span continents and languages while hitting both sneakerheads and authentic basketball fans. Collaborating with Co-Art Director Britney Hagen, we set up a flexible grid system and provided a range of images that can be interchanged for the desired market.
KEY LAYOUTS
ROLLOUT
The rollout was launched on social leveraging, adidas Hoops, DTC & CTC partners, as well as Harden's social account. Digital ads, billboards, wild postings, and retail displays took over flooding consumers with unique imagery tailored to the medium and consumer.
The rollout was launched on social leveraging, adidas Hoops, DTC & CTC partners, as well as Harden's social account. Digital ads, billboards, wild postings, and retail displays took over flooding consumers with unique imagery tailored to the medium and consumer.
DIGITAL EXTENSIONS
OUT OF HOME
RETAIL
Selected Works
Air Max Sp23Brand Campaign
Selected ForBrand Campaign
747 Warehouse St.Brand Activation
Harden Vol. 4Brand Campaign
This Is A ZineExperience Design
Skate Copa CourtBrand Design / Activation
Something In The WaterBrand Activation
FACTORY 55Brand Activation
Contact
Phone: 928.814.9973
Email: jeberhard.design@gmail.com
Linked In: Josh Eberhard
Social: @josh_eberhard