CLIENT: adidas Hoops

AGENCY: Kamp Grizzly

ROLE: Art Director / Design

CLIENT: adidas Hoops

AGENCY: Kamp Grizzly

ROLE: 

Art Director / Design

James Harden is different. He bridges the gap between basketball and fashion. For the launch of the Harden Vol. 4, we wanted to show his explosive style on and off the court. This launch was the first campaign in the larger adidas Basketball initiative "Free to Create."

James Harden is different. He lives between the intersection of sport and culture. For the launch of the Harden Vol. 4, we wanted to show his explosive style on and off the court. This launch was the first campaign in the larger adidas Basketball ethos "Free to Create."

James Harden is different. He lives between the intersection of sport and culture. For the launch of the Harden Vol. 4, we wanted to show his explosive style on and off the court. This launch was the first campaign in the larger adidas Basketball ethos "Free to Create."

BRAND FILM

Harden Vol. 4 launched with a brand film directed by Nicolas Woytuk. For continuity, the film goes hand and hand with the 2D art direction sharing locations, stylings, and the tone to seamlessly highlight the duality of the man behind the beard.

FOUR LOOKS

HERO - BARBERSHOP

PINK LEMONADE

CANDY PAINT

COOKIES & CREAM

CREATIVE APPROACH

The ask from adidas Basketball was to create a global toolkit that could span continents and languages while hitting both sneakerheads and authentic basketball fans. Collaborating with Co-Art Director Britney Hagen, we set up a flexible grid system and provided a range of images that can be interchanged for the desired market.

The ask from adidas Basketball was to create a global toolkit that could span continents and languages while hitting both sneakerheads and authentic basketball fans. Collaborating with Co-Art Director Britney Hagen, we set up a flexible grid system and provided a range of images that can be interchanged for the desired market.

Elements-

KEY LAYOUTS

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HardenVol4_Digital_Barbershop_Hero_V-2
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Barbershop-Imagery

ROLLOUT

The rollout was launched on social leveraging, adidas Hoops, DTC & CTC partners, as well as Harden's social account. Digital ads, billboards, wild postings, and retail displays took over flooding consumers with unique imagery tailored to the medium and consumer.

The rollout was launched on social leveraging, adidas Hoops, DTC & CTC partners, as well as Harden's social account. Digital ads, billboards, wild postings, and retail displays took over flooding consumers with unique imagery tailored to the medium and consumer.

DIGITAL EXTENSIONS

OUT OF HOME

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OOH-3
OOH-1
OOH-5

RETAIL

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Selected Works

Air Max Sp23Brand Campaign

Selected ForBrand Campaign

747 Warehouse St.Brand Activation

Harden Vol. 4Brand Campaign

This Is A ZineExperience Design

Skate Copa CourtBrand Design / Activation

Something In The WaterBrand Activation

FACTORY 55Brand Activation