CLIENT: Nike 365 Moments
ROLE: Art Director / Design
PRODUCTION: BaM
PHOTO: Erik Ursin
STYLING: Jenny Halpa
CLIENT: Nike 365
ROLE: Art Director / Design
PRODUCTION: BaM
PHOTO: Erik Ursin
STYLING: Jenny Halpa
The Air Max franchise is a staple in Nike's roster of kicks. Tasked with creating evergreen 365 content for SP23, we created a flexible grid-based graphic system. The campaign sustained 12 weeks of content highlighting 32 unique silhouettes with ties to the global brand initiatives for the season.
Tasked with creating evergreen 365 Air Max content for Nike ecosystems, paid social, and integrated media, we created a flexible grid-based graphic system. This campaign sustained 12 weeks of content highlighting 32 unique silhouettes with ties to the global brand initiatives for the season.
Tasked with creating evergreen 365 Air Max content for Nike ecosystems, paid social, and integrated media, we created a flexible grid-based graphic system. This campaign sustained 12 weeks of content highlighting 32 unique silhouettes with ties to the global brand initiatives for the season.
The Air Max franchise is a staple in Nike's roster of kicks. Tasked with creating evergreen 365 content for SP23, we created a flexible grid-based graphic system. The campaign sustained 12 weeks of content highlighting 32 unique silhouettes with ties to the global brand initiatives for the season.
GLOBAL & MAXXIMALISTS
Global Brand set the tone of the season for Air Max, pulling inspiration from youth music culture built around Gen-Z maximalists. They set a strong tone of irreverent innovation, maximalist expression, and pushed the boundaries of the franchise.
For a cohesive seasonal approach, we used their ethos as our north star while building a graphic toolkit around their design elements and treatments for a seamless roll-out.
CONTENT
CAPTURE
CONTENT
CAPTURE
CONTENT CAPTURE
We served content for two Nike store types and digital ecosystems, each with specific styling, demographics, and sale objectives. In addition to Nike PDP, we captured elevated off-body product shots and head-to-toe for assets variety.
Serving two Nike store types and the Nike digital ecosystem, each with specific styling to match their key demographics and sale objectives. In addition to Nike PDP, we had elevated off-body product shots and head-to-toe capture for assets variety.
The ask from adidas Basketball was to create a global toolkit that could span continents and languages while hitting both sneakerheads and authentic basketball fans. Collaborating with Co-Art Director Britney Hagen, we set up a flexible grid system and provided a range of images that can be interchanged for the desired market.
MODULAR
GRID-BASED SYSTEM
With the large amount of coverage this campaign covered we designed a series of flexible modules that could be interchanged to allow diverse yet cohesive content.
Depending on the placement we can be more footwear focused to move product or, conversely, allow our protagonists to build the air ethos and franchise equity.
GROUP KEY ART
ON-FIG KEY ART
FTW KEY ART
Retail Direction
Selected Works
Air Max Sp23Brand Campaign
Selected ForBrand Campaign
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Harden Vol. 4Brand Campaign
This Is A ZineExperience Design
Skate Copa CourtBrand Design / Activation
Something In The WaterBrand Activation
FACTORY 55Brand Activation
Contact
Phone: 928.814.9973
Email: jeberhard.design@gmail.com
Linked In: Josh Eberhard
Social: @josh_eberhard