FACTORY 55 - JOSH EBERHARD

CLIENT: adidas Originals

AGENCY: Kamp Grizzly

ROLE: Senior Designer

(GRAPHIC + SPATIAL)

CLIENT: adidas

AGENCY: Kamp Grizzly

ROLE: Senior Designer

(GRAPHIC + SPATIAL)

CLIENT: adidas

AGENCY: Kamp Grizzly

ROLE: Senior Designer

(GRAPHIC + SPATIAL)

To launch the new POD System 3.1, we opened a design playground, inviting in the Brooklyn community and providing them with access to creative resources. Honed Factory 55, the space encouraged every participant to create something with their hands, leaving with a finished product of their own self-expression.

My role included digital Design, programming + workshop needs, and spatial design working with builders to bring the branding to life.

To launch the new POD System 3.1, we opened the doors to Factory 55, inviting the local community and providing them with access to creative resources. Honed Factory 55, the space encouraged every single participant to make something with their hands, leaving with a finished product created through their own self-expression.

"GREAT ALONE,
BETTER TOGETHER"

This was the mission statement of Factory 55. Over the course of four days, this incubator held eight private workshops, walk up zine and printing workshops, tee-shirt customization, photo gallery, and product pop-up.

DIGITAL ROLL-OUT

Justine Robinson and I designed a landing page and visual system to house all things POD, and to outline each workshop throughout the week. Each private workshop had a link to a branded Eventbrite sign up page.

We designed a robust social plan to reach authentic fans of the workshop hosts and the local Brooklyn community.

THE BUILD

To accommodate the extensive programming, the space was broken up by the architectural pillars already found in the space to create zones.

Each zone was designed to create a natural flow while providing an intimate setting.

THE SPACE AND GRAPHICS WHERE DESIGNED TO BE FULLY SHARABLE IN ANY DIRECTION

WE BROUGHT THE
BRANDING TO LIFE AND SPARKED CREATIVITY FOR GUESTS AND WORKSHOPS.

"BETTER TOGETHER" GALLERY CURATED BY BEYOND THE STREETS

POD 3.1 X KAVAL
INSTALLATION + POP-UP

EXCLUSIVE
WORKSHOPS

Top artists and makers lead workshops exclusively for the local Brooklyn community. This small intimate setting allowed them to get a personal experience while creating with their own two hands.

WORKSHOP HOSTS

EVERYONE WHO ATTENDED GOT ACCESS TO TOP CREATORS AND LEFT WITH SOMETHING THEY CREATED.

ALWAYS ON

Each day the general public was invited into the space with always-on programming. Guests could customize a tee-shirt, explore the art gallery and pop-ups, take a zine workshop with PaperWorks NYC, or make posters with the legendary Morning Breath.

Each day the general public was invited into the space with always-on programming. Guests could customize a tee, explore the art gallery and pop-ups, take a zine workshop with PaperWorks NYC, or make posters with the legendary Morning Breath.

Each day the general public was invited into the space with always-on Programming. Guests could customize a tee-shirt, explore the art gallery and pop-ups, take a zine workshop with PaperWorks NYC, or make posters with the legendary Morning Breath.