CLIENT: adidas Skateboarding
AGENCY: Kamp Grizzly
ROLE: Designer
(GRAPHIC + SPATIAL)
adidas wanted to build off of their ownership of courts and skateboarding to create a grassroots, inclusive event to represent skaters around the world. The branding drew inspiration from past adidas Skateboarding events, 90’s ATP tennis tours, and current skateboarding/design aesthetics on a global scale.
adidas wanted to build off of their ownership of courts in skateboarding to create a grassroots, honest event for skaters around the world at their local turf. The branding drew inspiration from past adidas Skateboarding events, 90’s ATP tennis tours, and current skateboarding/design aesthetics.
adidas wanted to build off of their ownership of courts in skateboarding to create a grassroots, honest event for skaters around the world at their local turf. The branding drew inspiration from past adidas Skateboarding events, 90’s ATP tennis tours, and current skateboarding/design aesthetics.
THE TOOLKIT
Being a global tour, we had to create a system that could be easily produced for 12 major cities around the world. Each city had to reflect the global tour with the ability to adapt to the local markets.
ASSET CREATION
ASSET CREATION
Key cities around the world were given personalized logo variations for their market with a plug and play visual system allowing consistency globally, no matter budget or design capabilities.
Key cities around the world were given personalized logo variations for their market with a plug and play visual system allowing consistency globally.
Key cities around the world were given personalized logo variations for their market with a plug and play visual system allowing consistency globally, no matter budget or design capabilities.
SUB-CITY LOGOS
BANNER SYSTEM
FLIERS + SOCIAL
SEEDING KIT
To leave a lasting presence in the local markets, branded seeding kits were created and passed out to attendees. The items themselves reflected the 90’s court theme with branded graphics for each city.
COURT
DESIGN
COURT
DESIGN
COURT
DESIGN
Each city hosted Skate Copa on a court with the same features. The only variable was the center obstacle featuring the adidas Skateboarding Blackbird logo, where we challenged local markets to come up with something unique. Added features and obstacles were to be painted tonally to reflect the court with large, simple branding hits.
Each city hosted the Skate Copa on a court with the same features. The only variable was the center "Blackbird" obstacle where we challenged local markets to come up with something unique. Added features and obstacles were to be painted tonally to reflect the court with large, simple branding hits.
Each city hosted the Skate Copa on a court with the same features. The only variable was the center "Blackbird" obstacle where we challenged local markets to come up with something unique. Added features and obstacles were to be painted tonally to reflect the court with large, simple branding hits.
Each city hosted the Skate Copa on a court with the same features. The only variable was the center "Blackbird" obstacle where we challenged local markets to come up with something unique. Added features and obstacles were to be painted tonally to reflect the court with large, simple branding hits.
COURT GRAPHICS
LOCAL ARTIST CONTRIBUTIONS
LOS
ANGELES
LOS
ANGELES
One of the final stops of the tour was Los Angeles. This was the most elevated with local shops battling for cash prizes, food provided by Salman Agah's Pizzanista, a live recording of The Nine Club and the first-ever Nine Club Experience, the launch of A$AP Ferg's adidas Skateboarding collection with a surprise performance.
One of the final stops of the tour was Los Angeles. This was the most elevated with local shops battling for cash prizes, food provided by Salman Agah's Pizzanista, a live recording of The Nine Club and the first-ever Nine Club Experience, the launch of A$AP Ferg's adidas Skateboarding collection with a surprise performance.
ROOTED IN LA SKATE CULTURE
ADIDAS SKATEBOARDING X A$AP FERG LAUNCH
Selected Works
Air Max Sp23Brand Campaign
Selected ForBrand Campaign
747 Warehouse St.Brand Activation
Harden Vol. 4Brand Campaign
This Is A ZineExperience Design
Skate Copa CourtBrand Design / Activation
Something In The WaterBrand Activation
FACTORY 55Brand Activation
Contact
Phone: 928.814.9973
Email: jeberhard.design@gmail.com
Linked In: Josh Eberhard
Social: @josh_eberhard