CLIENT: adidas Skateboarding

AGENCY: Kamp Grizzly

ROLE: Designer

(GRAPHIC + SPATIAL)

adidas wanted to build off of their ownership of courts and skateboarding to create a grassroots, inclusive event to represent skaters around the world. The branding drew inspiration from past adidas Skateboarding events, 90’s ATP tennis tours, and current skateboarding/design aesthetics on a global scale.

adidas wanted to build off of their ownership of courts in skateboarding to create a grassroots, honest event for skaters around the world at their local turf. The branding drew inspiration from past adidas Skateboarding events, 90’s ATP tennis tours, and current skateboarding/design aesthetics.

adidas wanted to build off of their ownership of courts in skateboarding to create a grassroots, honest event for skaters around the world at their local turf. The branding drew inspiration from past adidas Skateboarding events, 90’s ATP tennis tours, and current skateboarding/design aesthetics.

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THE TOOLKIT

Being a global tour, we had to create a system that could be easily produced for 12 major cities around the world. Each city had to reflect the global tour with the ability to adapt to the local markets. 

ASSET CREATION

ASSET CREATION

Key cities around the world were given personalized logo variations for their market with a plug and play visual system allowing consistency globally, no matter budget or design capabilities.

Key cities around the world were given personalized logo variations for their market with a plug and play visual system allowing consistency globally.

Key cities around the world were given personalized logo variations for their market with a plug and play visual system allowing consistency globally, no matter budget or design capabilities.

assetCreation

SUB-CITY LOGOS

BANNER SYSTEM

FLIERS + SOCIAL

SEEDING KIT

To leave a lasting presence in the local markets, branded seeding kits were created and passed out to attendees. The items themselves reflected the 90’s court theme with branded graphics for each city.

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COURT 
DESIGN

COURT 
DESIGN

COURT 
DESIGN

Each city hosted Skate Copa on a court with the same features. The only variable was the center obstacle featuring the adidas Skateboarding Blackbird logo, where we challenged local markets to come up with something unique. Added features and obstacles were to be painted tonally to reflect the court with large, simple branding hits.

Each city hosted the Skate Copa on a court with the same features. The only variable was the center "Blackbird" obstacle where we challenged local markets to come up with something unique. Added features and obstacles were to be painted tonally to reflect the court with large, simple branding hits.

Each city hosted the Skate Copa on a court with the same features. The only variable was the center "Blackbird" obstacle where we challenged local markets to come up with something unique. Added features and obstacles were to be painted tonally to reflect the court with large, simple branding hits.

Each city hosted the Skate Copa on a court with the same features. The only variable was the center "Blackbird" obstacle where we challenged local markets to come up with something unique. Added features and obstacles were to be painted tonally to reflect the court with large, simple branding hits.

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COURT GRAPHICS

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LOCAL ARTIST CONTRIBUTIONS

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LOS
ANGELES

LOS
ANGELES

One of the final stops of the tour was Los Angeles. This was the most elevated with local shops battling for cash prizes, food provided by Salman Agah's Pizzanista, a live recording of The Nine Club and the first-ever Nine Club Experience, the launch of A$AP Ferg's adidas Skateboarding collection with a surprise performance.

One of the final stops of the tour was Los Angeles. This was the most elevated with local shops battling for cash prizes, food provided by Salman Agah's Pizzanista, a live recording of The Nine Club and the first-ever Nine Club Experience, the launch of A$AP Ferg's adidas Skateboarding collection with a surprise performance.

Vibe

ROOTED IN LA SKATE CULTURE

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ADIDAS SKATEBOARDING X A$AP FERG LAUNCH

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Selected Works

747 Warehouse St.Brand Activation

Harden Vol. 4Brand Campaign

Skate Copa CourtBrand Design / Activation

Something In The WaterBrand Activation

FACTORY 55Brand Activation

Hope For HomelessBrand / Digital Design