Selected For - JOSH EBERHARD

CLIENT: Nike 365 Moments

ROLE: Art Director / Design

PRODUCTION: CM + BaM

CLIENT: adidas Hoops

AGENCY: Kamp Grizzly

ROLE:

Art Director / Design

Nike "Selected For" is a 365 digital franchise designed for quick turnaround content supporting critical business needs. The app/email/dot com had to be refreshed every three weeks to focus on in-line product and consumer moments.

James Harden is different. He lives between the intersection of sport and culture. For the launch of the Harden Vol. 4, we wanted to show his explosive style on and off the court. This launch was the first campaign in the larger adidas Basketball ethos "Free to Create."

Nike "Selected For" is a 365 digital franchise designed for quick turnaround content supporting critical business needs. The app/email/dot com had to be refreshed every three weeks to focus on in-line product and consumer moments.

The Strategy:
Person x Place x Capture

The brief was to help boost sales for everyday products while showing up on brand for key consumer holidays (Earth Day, International Women's Day, and Spring Shopping).

With consistent deliverables and short perpetuating timelines, we created a system simplifying the creative to the right people + the right place + the right capture team. Learning and evolving each shoot to better the franchise while continually showing up.

Main Storytelling:
App Thread & Email

The story focused on a micro-influencer to give three "Key Selects." They style themselves for the given moment.

For example, our Earth Day Story focused on Rober, the self-proclaimed "King Of Sedona." A retired Air Force vet who finds peace and tranquility while hiking in his domain taking self-portraits while connecting with nature.

FULL
ECOSYSTEM

Assets span the entire ecosystem from digital IM banners, social media coverage, and supplemental placements across Nike dot com and the Nike app.

The ask from adidas Basketball was to create a global toolkit that could span continents and languages while hitting both sneakerheads and authentic basketball fans. Collaborating with Co-Art Director Britney Hagen, we set up a flexible grid system and provided a range of images that can be interchanged for the desired market.